What Is Link Building?
Search Engine Optimization is the process of optimizing your website for better placement in the organic section of Google. This is important because more than 72% of overall online traffic happens in this section.
There are two main parts of SEO. One part called on-site SEO and the other off-site SEO. On-site SEO is the process of internally optimizing your website. On the other hand, off-site SEO is the process of building links from one website to yours.
A link is simply a vote from one website to another. The more votes you have, the greater your organic placement will be.
How We Build Backlinks
There are many ways to build backlinks.
We use various marketing programs to find authoritative websites that are need quality content. Since quality content is expensive and takes time to write, some blogging websites are more than happy to exchange the content for a link.
Building Your Domain Authority
Did you know that your website has a 1-100 score called a domain authority? Yes! Domain authority is the most important factor that contributes to great organic rankings. How can you build your domain authority? By building many authoritative links and that's where we come into play.
When you search for flights to New York, the same websites always show. Expedia, Kayak, Travelocity, Tripadvisor and others. They own the page one real estate because of the many links that point to their domain.
Call and learn your domain authority today!
Do-Follow vs. No-Follow Links
Are you tired of sales people? Us too. When you work with us, you get to work with a dedicated marketing consultant who has the best interest of your business. Our consultants prepare for every meeting by reviewing search results, analytics, sitemaps and other resources so that we can have a birds-eye view of how your business is performing in the marketplace. Our marketing consultants present products that meet the needs of your business, and explain how these products work so you know exactly what you are getting.
Anchor Text Ratios
What is anchor text? Anchor text is the linked keyword within a piece of written content that links to another page. Google wants you to have proper anchor text ratios to avoid over optimization. There are several types of anchor text, detailed below:
Brand Name - The brand name is the anchor text, e.g. Atomic Aquatics
Branded - The brand was included in the anchor text (these did not include anchors that were the brand name), e.g. this cool company, Switch Your Marketing.
Keyword Branded - The anchor text combined a keyword (exact/phrase/partial match) and the Brand Name, e.g. a ton of bicycles at Giant Bicycles
Exact Match - The anchor text exactly matches a keyword, e.g. Los Angeles Marketing Company
Phrase - The anchor text contained a keyword phrase or partial match anchor text, e.g. the weekly scuba diving magazine I get
Random - The anchor text does not contain the brand or any keywords (or partial keywords), e.g. this website
URL - There were no actual anchors, it was just a URL, e.g. http://www.yourdomain.com
The Penguin Algorithm Update changed the rewards and penalties for how websites structure their anchor text link profile. Read more about it here!.
Get Started Today!
We offer Local Service Ads, Google AdWords, Google My Business Listings, Search Engine Optimization, Link Building Services, Yelp Ads and Web Development. Our services are growth centric and affordable on all budgets. Schedule a free consultation today to speak with one of our marketing experts.
All the Online Marketing Products & Services Your Business Needs To Grow
We make it easy to scale your business with the right marketing solutions. Your dedicated account manager will help you execute a battle plan to increase your clicks, calls and sales!
Web Design
Get a stunning web design that costs you nothing and wows every potential customer that visits you online!
Content Creation
Content creation is the foundation for any good marketing program. Connect with our amazing content writers today!
Search Engine Optimization
More than 72% of online searches happen in Google's organic section. Get your business noticed today!
Link Building
Link building helps increase your websites domain authority, the #1 key factor in how well your website places organically.
Pay-Per-Click
Your business deserves to the at the top of the page. Get stared today with our managed pay-per-click ads!
Local Service Ads
With Local Service Ads, your business only pays per qualified call! Call today and boost your businesses sales!
Yelp Ads
Yelp has more over 215,000,000 monthly searches! Make sure your business is getting its fair share!
